Thursday, 2 September 2010

Blue Gold American Jeans: A Feature Documentary

I got an email about an interesting project today - I've reproduced it verbatim as I know nothing about it otherwise.


I would like to tell you about a new documentary feature coming to theaters in 2011. View our Trailer Here.


Blue Gold  is a documentary feature that celebrates the history and cultural impact of American Blue Jeans.


The film tracks the journey from rebels and delinquents, to designers and celebrities; from gold mines to red carpet. The story takes us from the cut throat world of vintage jean “hunters” who ring up bids as high as $25,000 to the inner sanctum of industry taste makers such as Adriano Goldschmied and Calvin Klein. Shot over the past 30 months in Japan, Egypt, Turkey, Italy, Scandinavia, and all over the United States: Los Angeles, San Francisco, New York, Idaho City, and Las Vegas. Follow the Blue Gold blog for production updates, clips from interviews and historical anecdotes.


We also have a partnership with the Gap, who is sponsoring our video contest. Contestants submit their favorite blue jeans moment for a chance to win $250 Gap gift card, or a cameo in our film.





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