Saturday, 14 January 2012



12 January 2012 (London)

Now in its third year, Power to the Pixel brings its leading cross-media course, The Pixel Lab, to Potsdam, Germany from 1 – 7 July 2012. With support from the Media Programme of the European Union, federal funding body Medienboard Berlin-Brandenburg, TorinoFilmLab and UK skills and training body Skillset via its Film Skills Fund.

The Pixel Lab is a unique, project-focused business development course for European film and media professionals. Participants will develop the skills necessary to develop, finance and distribute cross-media stories, with a focus on future proofing project development, company growth and competitiveness in the international multi-platform marketplace.

Power to the Pixel will select up to 40 producers, storytellers, decision-makers and executives to attend an immersive six-day workshop from 1 – 7 July. Training is led by top business and creative innovators from the cross-media world.

Producers attending the Lab with a cross-media project receive distance mentoring over the summer (July – September) to help take their project to the next level. For the final section of the Lab, project producers will attend a four-day session in London, October 2012, running in tandem with Power to the Pixel’s annual Cross-Media Forum. During this last stage they will receive pitch presentation training, culminating in project presentations to select invited industry guests and an afternoon of business meetings with financiers and potential partners. One producer will be awarded The Pixel Lab Cash Prize, judged on the quality of their final day pitch.

Confirmed Tutors for this year’s Pixel Lab are:

Nuno Bernardo, CEO & Producer, beActive (PORT)
Wendy Bernfeld, Digital Rights Licensing & Founder, Rights Stuff (NETH)
Sean Coleman, Cross-Media Writer and Producer (UK)
Ben Grass, Cross-Media Producer, MD Pure Grass Films (UK)
Tishna Molla, COO & Producer, Power to the Pixel (UK)
Michel Reilhac, Executive Director, ARTE France Cinéma (FR)
Liz Rosenthal, CEO & Founder, Power to the Pixel (UK)
Adam Sigel, Content Strategist, Writer & Producer (USA)
Inga von Staden, Media Architect & Educator (GERM)

Last year’s participants included Anne Mette Stevn, International Editor at Egmont Creative Centre (DEN; Marc Boothe, Founder of the award-winning digital arts network B3 Media (UK); business consultant and former Head of Acquisitions for Match Factory, Tobias Pausinger (GERM); leading producer Laurent Duret, Les Films d’Ici (FR); award-winning producers Tobias Büchner and Volker Heise , Zero One Film (GERM).

The deadline for applications is 30 March 2012.

Liz Rosenthal, Founder & CEO of Power to the Pixel said: “Power to the Pixel is honoured to have the continued support of our generous partners, MEDIA Programme European, Medienboard, TorinoFilmLab and Skillset via its Film Skills Fund. In these 3 years, we’ve seen a tremendous growth in the quality and range of the projects submitted and developed at The Pixel Lab. We’re thrilled to be collaborating with some of the best European talent, helping develop innovative ways of telling stories and doing business in this rapidly evolving media world”.

Elmar Giglinger, CEO Medienboard Berlin-Brandenburg said: "One of the Medienboard's core jobs is to help media professionals get ready for their future business. The Pixel Lab is one of the internationally most relevant workshops for producers, developers and decision-makers to upgrade their cross-media skills. Further, it offers great opportunities to make fresh top-level business contacts. So we are very happy to have The Pixel Lab around for the second time. Welcome to Potsdam!"

Savina Neirotti, Director TorinoFilmLab said:Our collaboration with the Pixel Lab, now in its third year, proves the importance of a growing dialogue between the world of independent cinema and that of cross-media. We look forward to presenting more Pixel Lab projects at the annual TorinoFilmLab Meeting Event!"


Michel Reilhac, Executive Director ARTE France Cinéma, The Pixel Lab 2010, 2011 & 2012 Group Mentor said: “Once again this year Pixel Lab 2nd edition in Potsdam has proven to be instrumental in training a whole new generation of transmedia producers, the first of its kind. It is at the Lab that expertise is being built and shared as transmedia is quickly becoming a new art form and a creative alternative economic model. The Lab is shaping the international community around this new trend. The expertise level at the Lab is very high. The participants were all very diverse, each with a vibrant approach; they fully complemented each other...An amazingly enriching experience for all of us involved. It has been an honour to be invited to this unique event. Thank you and congratulations to all of you at Power to the Pixel for a flawless organisation”.


Mike Patterson, Producer / Director, PFilm, The Pixel Lab 2011 Participant said: “I went to the Pixel Lab not knowing quite what to expect from the week. It turned out to be one of the most stimulating and immersive weeks I've experienced professionally and has given me a whole new armoury of knowledge and ideas to apply in my work. The programme, put together with great care by the fantastic team at Power to the Pixel, illuminates every corner of the diverse world of transmedia and makes The Pixel Lab a one-of-a-kind opportunity to meet and collaborate with some of the most exciting creators and thinkers working in transmedia.

Quite simply, there's nothing out there quite like it”.

About Power to the Pixel

Power to the Pixel supports the film and media industries in their transition to a digital age. Headed by Founder & CEO, Liz Rosenthal and COO & Producer, Tishna Molla, the company’s London team has a wealth of experience and expertise across film and cross-media development, production and finance, and is linked to a unique network of the leading thinkers, practitioners and innovators who are developing new business and creative opportunities around the world.

Power to the Pixel’s clients and partners, past and present include: ARTE; BAFTA; BBH; Berlin Film Festival; BFI; Canada Media Fund; Cannes Film Festival (Marché du Film); EAVE; Edinburgh Film Festival; IFP; Nordisk Film & TV Fond; Orange; Téléfilm Canada; TorinoFilmLab; UK Film Council.

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