Thursday, 8 March 2012

Sky Expands Pay-as-you-go Movies Service to Give Sky Homes Even More Choice over How They Enjoy their Favourite Movies

To give Sky homes even more flexibility and choice over how and when they enjoy the great, must-see movies, Sky is expanding the number of titles Sky Anytime+ customers can rent on a pay-as-you-go, on demand basis. Ranging from the latest blockbusters available at the same time as they are released on DVD, through to classic movies from past decades, the titles will be available through the new Sky Store, which replaces Sky Box Office in Sky’s video on-demand service Sky Anytime+.

All Sky Anytime+ customers will be able to choose from over a thousand pay-per-view movies to rent instantly, including new blockbusters such as Immortals, Paranormal Activity 3 and The Three Musketeers. Classic titles such as Patch Adams, Ever After and Picture Perfect will also be available to rent, with a selection available from just 99p.  

By Easter, Sky Anytime+ will be available to all Sky+HD homes with a broadband connection, across all broadband providers. This means more than 5 million Sky homes will soon be able to access the service, building on the 1.2 million Sky Broadband homes that already use Sky Anytime+.

In addition, to the choice offered by Sky Store available to all Sky Anytime+ customers, Sky Movies subscription, is available from just £4 per week, Sky Movies customers enjoy unlimited subscription access to around 600 movies on-demand through Sky Anytime+, in addition to access to 11 linear channels as well as Disney Cinemagic. Sky Movies customers are also able to access unlimited movies from the Movies Pack live and on demand through Sky Go, which is available for no extra charge across PC, Mac, laptops, smartphones and iPad.

Ian Lewis, Director of Sky Movies said, “Thanks to Sky Store, we are able to deliver our customers a comprehensive movie rental service straight to their living room. Millions of our customers love having the ability to watch hundreds of movies through a Sky Movies subscription, but we know that some prefer to enjoy films on a pay as you go basis.  That’s why all Sky Anytime+ customers can now instantly rent a huge range of movies from the Sky Store. Easy, convenient and flexible, Sky Store is a gateway through to new DVD releases as well as all-time favourites, catering to all tastes and moods.”

Sky Anytime+ is available to all Sky TV customers with a compatible box at no extra charge and also provides access to a wide range of on-demand content in-line with their subscription, including movies, entertainment, documentaries and drama ‘box-sets.’

Sky Movies Box Office will still be available for those Sky customers who do not have Sky Anytime+.  This will offer a more limited range of the latest movies on the live channels from £3.49 per title.

Sky Store will be supported by a comprehensive advertising campaign in broadcast and online media during March. 

All Sky TV customers can rent titles from Sky Store on laptops via Sky Go.

For more information about Sky Store visit: or

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