Wednesday, 26 September 2012

Michael Bay Continues His Legacy with "Transformers 4" (Guest Post)

Michael Bay did some soul-searching while at an amusement park ride in Hollywood. That's right, after seeing the two-and-a-half-hour line outside of Universal Studios "Transformers the Ride 3-D," the award winning director/producer tells The Huffington Post, he couldn't pass over the directing reigns just yet. We can look forward to another installment in the Transformer's franchise legacy, once again directed by its daddy, Mr. Bay himself.

The initial hesitation was squashed after the realization, as he explains in the interview, that he can't imagine someone else taking over the role of director and risk screwing it up. Bay tells The Post that the goal is to, "set it on a new footing, we change a lot of things — but we keep the history of the three in place. But we broaden it so it can be set up and be carried on — it would have a better chance for survival, I guess. You know?"

Rock Solid

Following in the footsteps of other award-winning directors who start and end a franchise, Michael Bay is among great company. Imagine where the "Indiana Jones" series would be if Steven Spielberg would have quit after "Temple of Doom," or where the "Avatar" world would head without being navigated by James Cameron. What would "Lord of the Rings" turn into without the imagination of Peter Jackson? 

These directors devote themselves to the journey and, as seen in "Transformers: Dark of the Moon," they are successful; this third installment of Bay's adrenalin-pumping series was the fourth highest global grossing film of all time, according to The Examiner. The film made $1.124 billion worldwide. Can you imagine another director attempting to take the the helm of the next installment? It wouldn't be the same.  

A True Transformation

While Bay does a wonderful job blowing audiences' minds with big-budget films like the Transformers series, he is no stranger to a variety of platforms. According to IMDb, he spent a majority of his 20s creating music videos and commercials. Before 1995, his success on MTV and on network television commercials was honored at many festivals and, in that very year, he received the Directors Guild of America award for Commercial Director of the Year. He then began making films like "Bad Boys," "The Rock" and "Armageddon." In 2007, the first Transformers came to fruition. The rest is movie magic history.

Michael Bay is currently working on a self-proclaimed "really original" dark comedy, "Pain and Gain," starring Dwayne Johnson (aka The Rock) and Mark Wahlberg. The fourth installment of the "Transformers" series will begin filming this winter and is slated for a 2014 release, says The Examiner. 

Supporting his Roots

According to the Wall Street Journal, "The Super Bowl is advertising's largest showcase," and Nielsen says it garnered an estimated 111.3 million viewers last year. "Crash the Superbowl" is a contest that gives a cash prize to the viewer who creates the most popular Doritos commercial. This year, the stakes are raised. Michael Bay is working with Frito-Lay North America, which is owned by PepsiCo Inc, to allow an additional prize above and beyond the one million dollars to the winner of the most popular Super Bowl Doritos commercial. That is to work on set of "Transformers 4!" Start making movie magic now if you would like this crown. 

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